Over the past three months, Bead has seen a 200% increase in online leads for custom contact pins. These leads, driven from both organic search and referral sites, are proving to be qualified prospects whose custom needs range from PCB pins to automotive contacts to telecom pin assemblies.
Bead's engineering and manufacturing capabilities allow them to design, tool and produce custom contact pins very quickly with minimal tooling charges. These unique capabilities provide Bead's customers with a competitive advantage when off the shelf products are not available.
The increase in leads is the result of a more tailored inbound marketing strategy, a better understanding of SEO, and diligence in adding fresh content. Bead's initiatives to improve its inbound marketing efforts include the addition of several targeted landing pages, a new blog and an overhaul of their paid search campaign.
About Bead Electronics
Bead Electronics, is a global manufacturer of electronic connector pins and has been manufacturing in Connecticut for over 100 years. The award-winning company carries over 500 patents and is best known for inventing its manufacturing process called swaging. This process is a high-speed, virtually scrap-less, cold-forming process capable of producing a wide size range of metal electronic components that are consistent and cost-effective. The family-owned business is led by its fifth generation. Click here to speak to a connector pin specialist today.
